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“The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education” by Rachel Reuben. This guide is worthy of more than just a re-tweet this morning, so I’ve linked it here.

And for those not interested in reading the whole report (shame on you!) here are a couple of choice quotes from Rachel;

“What if we opened up courses for student reviews on our site? New students would be able to view reviews on classes when trying to make their selections, especially for general education courses. Courses with great reviews will likely receive higher enrollments, without any additional cost to market these classes. Administrators would likely worry about the classes that would receive poor reviews – but whether you enable this feature or not, these conversations are happening elsewhere, likely on sites you have no control over.”

“Social media comprises of activities that involve socializing and networking online through words, pictures and videos. Social media is redefining how we relate to each other as humans and how we as humans relate to the organizations that serve us. It is about dialog – two way discussions bringing people together to discover and share information.”

Admittedly the guide is slightly old now, written in 2008, it talks about “the two most popular social networking communities are Facebook and MySpace” which we know is not the case as it is Facebook or Twitter now (reports of 10 million users leaving MySpace a month have been seen recently) but it should not be discounted just because of it’s age. We may be better at thinking and using Social Media than we were three years ago, and the world of Social Media and Social Networks have changed with Smart Phones and Tablets allowing us to be more mobile with “when and where” activities, but we all have a responsibility to check and re-check our online activity, individually or as an organisation.

Source: David Hopkins

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Another poster I am involved in at today’s ‘Excellent education: the heart of the student experience‘ Conference at Bournemouth University is on our work using QR Codes with the student in and around their final year Project (with Milena Bobeva: @milenabobeva).

The poster, titled “QR codes in education: The Business School experience” builds on research and testing of QR Codes in a learning environment, and also on my blog here – see the Resource page for a page of resources, Delicious tags, etc.

“Quick Response (QR) codes, the 2-D bar code, are becoming the new norm for businesses to reach their customers and provide a fast user-friendly way to access relevant content online through the use of mobile technology. Educational institutions are on the uptake in making use of these 21^st century tools as a way to engage their main stakeholders, i.e. students.

“Within the Business School we have recently experimented with using QR codes across several programmes. This has stared with codes leading to library materials and has expanded gradually into further areas such as marketing, programme contact details and learning resources.

“This presentation is going to introduce our experience, including some statistics on user involvement and feedback from students and staff, as well as some innovative endeavours in exploiting these free resources.”

You can view and download the poster, in full, from SlideShare: QR codes in education: The Business School experience.

Source: David Hopkins

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Today I am presenting the following poster at the Bournemouth University Enhancing Education 2011 Conference “Excellent education: the heart of the student experience” with two colleagues from the Business School, and wanted to share our work.

The poster, titled “Building Educational Confidence and Affinity Through Online Induction Activities” builds on previous work by the team to introduce and encourage our online an distant learners to engage with their studies, with us, and with each other.

The poster;

“… demonstrates the development and support taken throughout a week-long online Induction for geographically-disparate Business School students studying the fully-online BA (Hons) International Business & Management degree.

“From application through to enrolment and becoming an online student our students are likely to experience many emotions over this period. We recognise the different key foundation areas required to strengthen personal confidence and determination as an individual remote student. The intention is to help students overcome their initial personal apprehension by building intrinsic trust in the capabilities of the Business School from all standpoints including technical, educational and pastoral.

“By the end of this induction week students have the opportunity to formulate a clear picture of the environment in which they will be learning, establish an initial impression of degree level study, recognise the levels of support available to them, and begin to identify their own personal resolve and how to make this work for them whilst studying from a remote location.

“Through the induction programme we firmly believe that building strong roots empowers students to maximise their potential during the full course of their study.”

You can view and download the poster, in full, from SlideShare: Building Educational Confidence and Affinity Through Online Induction Activities.

Source: David Hopkins

I found this Infographic this morning and it kind of resonated with me and some thoughts I’ve been having recently about using alternative systems for student interaction (not replacing the VLE, but ‘enhancing’ the student experience).

While I like this and what it is trying to say, surely Facebook and indeed any system is going to make the student ‘better’ based only on how it is used, not what it can do? Therefore it is ‘our’ responsibility to introduce and set up the system (Facebook, Twitter, etc) in a way that will engage and enhance the learning experience? Please leave a comment below if you agree or disagree, or just what to comment on the general implication of social media on student lives.

Click image to enlarge.
More from OnlineEducation.net

Source: David Hopkins

Learning does not need to be cumbersome. It only takes innovation and clever thinking to discover other ways to imbue knowledge on children and even on adults. To do this, one has to simply add two variables: fun plus learning. The result? Well, educational board games for one.

Source: David Hopkins